Crossing international borders with your website…
The domestic market may be big, but the international market is certainly bigger!
If you are marketing your products or services internationally, a good starting point is to translate your website into those languages used in the target market.
Globalised websites allow greater and easier access to your products and services for those living and working in that country. It is important that the website is not only translated, but also localised in the following ways:
- Texts must be localised so that the language used is typical of the target market.
- Web interfaces should be adapted for easier use (resulting in more sales!).
- Adapting graphics is also part of the localisation process.
Lexis Languages can transform your web presence into a multilingual website for you, leaving you in the knowledge that your products and services are being best marketed – wherever that market may be.
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